Today, June 30, is World Social Media Day, and I’m sitting here shaking my head saying “no, we are not there yet…”
As much as I tout the fact that social media is owned by PR as opposed to advertising, I realize we are not there yet in terms of using social media to the best of our ability. Here are some of the classic blunders PR agencies make when it comes to integrating “social” with “traditional.”
1. Facebook, check; Twitter, check; now let’s go back to hibernation. If you consider joining Twitter and Facebook and issuing daily updates and tweets a huge accomplishment, you’ve missed the boat. If you are the head of marketing/communications at your company, please ask your social media folks to create an engagement calendar. Not an editorial calendar, but an engagement calendar that includes what to tweet or Facebook (soon to be a verb) that is of value to your audience.
Do not just arrive on social networks and forget to keep yourself updated and engaged. It takes just three meaningful tweets a day—that’s what McDonald’s does and it’s enough.