PR pros, what are you thankful for?

For many PR pros, keeping up with a continually evolving industry is no easy feat.

Creativity and effective teamwork are crucial to getting ahead—and keeping clients happy. Creating successful PR campaigns is rarely a one-person job. Because of that, comradery among team members is of utmost importance.

From the guidance of early mentorship to finding the perfect social media monitoring tool, a lot can be learned during a lengthy career in public relations. In the spirit of Thanksgiving, here’s what seasoned PR pros say they are most thankful for:

“This Thanksgiving, I am grateful that we can prove our worth through data and analytics. In today’s digital era, PR metrics are becoming increasingly important. So much so, those who have figured them out outshine their competitors. I’m grateful this helps us have a seat at the executive table and to show how effective and efficient we are to every organization.”