PR pros, take note: The bar for video pitches has been raised. Jim Cliff demonstrated his video production skills with an “endorsement” from President Barack Obama for a video producer job at Buzzfeed‘s London office.
The clip is sewn together from free videos and creates a compelling—if unwitting—testimonial:
Here’s what PR pros can learn from this video pitch:
1. Do something crazy.
No journalists responded to the pitch you emailed last week about your client’s new HVAC model—but are you surprised?
Think about the resources at your disposal and how to use them effectively. You don’t have to sift through hours of video on WhiteHouse.gov to come up with your own creative angle.
2. Think about your audience.
Cliff barely appears in the video, but his video production talents and creative prowess are front and center.
Instead of a “me”-centric resume or story pitch, tell reporters and potential employers how you can help them. Cliff focused on what he can do for Buzzfeed’s target audience: create clickable, sharable videos.
3. Make it truly personal.