PR winners and losers at the Oscars

Looking back at the five hours of live coverage, we see that product placement can backfire, but a great story with an endearing human face will win the night.

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Ragan Insider Content

The 2014 Academy Awards kicked off about 90 minutes before the show began, when the stars walked the red carpet.

As usual, Ryan Seacrest interviewed countless stars, fashion experts debated the height of dress slits, and Jennifer Lawrence took another “fall” that led to collective sighs from Americans appreciative of her goofy and free spirit. Say what you want about the believability of her tumble, but the actress knows how to give people what they want.

That said, millions around the world were given what they wanted by stars who exceeded expectations and achieved new fans everywhere, while other stars stumbled.

Here are my thoughts on the PR winners and losers of the 2014 Oscars:

Winners:

1. Ellen DeGeneres

Ellen’s ability to blend an unorthodox delivery with her fantastic understanding of modern marketing and social media makes her the ideal host for a major award show in 2014.

As any great marketer or PR expert will tell you, timing is everything—and Ellen’s talent of landing just the right joke at just the right moment is one to appreciate.