PR women, stop trivializing our jobs

A PR pro responds to a recent article about beauty tips for PR pros. She believes the industry should talk more about revenue and leads than lipstick.

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In PR, we often fight stereotypes:

Why do these stereotypes continue? I don’t know the full answer, but I know articles like this certainly don’t help.

Ragan published that article about beauty tips for PR pros, which included:

Seriously? Yes, seriously.

Those aren’t tips for PR pros. They’re common sense. (Lipstick on your teeth isn’t a good idea in any industry.) If people think being a PR pro requires nothing more than common sense, it’s no wonder the industry doesn’t get the respect it deserves.

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