Don Draper is the man that every man wants to be, and that every woman wants to be with.
Well, you can resolve at least one of those—in the boardroom, that is—by emulating some of the skills that Draper has demonstrated while pitching for big clients.
Even if you don’t work in advertising, everyone has something to gain from thinking about how they style themselves and come across during important meetings.
Presentations in particular can be difficult and anxiety-filled settings. Those who can make a good and lasting impression when the pressure is on will go further in their careers. It’s not just when wooing a client you should turn on the charm, either.
If you’re presenting to your own team, or to a cadre of executives in your company, you’ll want to show off confidence, boldness, and, yes, some Draper-like swagger that’ll keep people on the edge of their seats.
Here are five tips to get you started:
Lead with big ideas