FOR IMMEDIATE RELEASE
Contact:
Kimberly Egan
Director of Marketing
Ragan Communications / PR Daily
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PR Daily Conference Announces David Meerman Scott as Keynote Speaker on Human Connection in the Age of AI
Chicago, IL (April 27, 2026) —PR Daily announced that bestselling author and marketing strategist David Meerman Scott will deliver a keynote address at the PR Daily Conference, taking place June 3–5 in Brooklyn, New York.
Scott will present “Human vs. AI: Why Real Connection Is Your Only Advantage Now” on Thursday, June 4 at 9:45 a.m., exploring how communicators can stand out in an era increasingly shaped by artificial intelligence.
As AI accelerates content creation and distribution, audiences are becoming more adept at tuning out messaging that feels automated. Scott will argue that the competitive edge now lies in creating authentic, human-centered moments that resonate emotionally and break through the noise. Drawing on examples such as NASA’s Artemis II mission, he will demonstrate why the most effective PR today prioritizes bold storytelling, immediacy and shared experiences over optimization.
Scott is the author of The New Rules of Marketing & PR, a BusinessWeek bestseller and Publishers Weekly starred selection, now in its ninth edition with more than 500,000 copies sold in 29 languages. His other books include Fanocracy, Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead, all international bestsellers.
A pioneer of “newsjacking,” a term now included in the Oxford English Dictionary, Scott has advised and invested in innovative companies for decades. He has worked with HubSpot since 2007, helping guide its growth to more than 275,000 customers in 135 countries. His previous experience includes senior marketing roles at publicly traded technology companies and leadership positions at Knight-Ridder Financial in Asia.
The PR Daily Conference brings together communications professionals from across industries for three days of learning, networking and skill-building focused on the future of PR and corporate communications.
Click here for more information on the event.
About Ragan Communications and PR Daily
Ragan Communications has been delivering trusted news, training and intelligence for more than 60 years to internal and external communicators, HR professionals and business leaders. Its daily news sites, PRDaily.com and Ragan.com, are read by more than 600,000 internal and external communicators monthly. Ragan’s Communications Leadership Council is one of the fastest-growing membership groups for communications executives, and its conferences, webinars and workshops are attended by more than 5,000 communicators a year. Ragan Training is the leading learning portal among communicators, offering more than 800 hours of training and development for communicators. Ragan is also the producer of Communications Week, which is held each November. Headquartered in Chicago, with team members spanning the country and loyal customers worldwide. Visit us at ragan.com.
