An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced.
There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make it easier for them to get through all of the responses (nearly 1,000 of them).
Last week they announced the final three definitions and voting is open for you to participate.
I have lots of friends at PRSA so I hope they don’t take offense to this, but the definitions suck.
I’m a communication professional and I have no idea what any of these mean. They all are full of corporate, marketing lingo bingo.
Imagine you’re at a cocktail party and someone asks you what you do. You say PR. They say, “Oh! You know, I never understood PR. What is it?”