If your work requires any kind of writing (which it probably does if you’re in communications and reading this), you’ve probably heard about OpenAI’s ChatGPT software.
The tech, which takes queries from a user and turns them into written prompts, has been taking the comms field by storm, and some believe is has the potential the fundamentally change the communications occupation.
In Ragan’s webinar, “The Promise and Perils of ChatGPT for PR Pros,” a panel of experts weighed on artificial intelligence in comms and where they see this tech going. The discussion, which was hosted by Aaron Kwittken, CEO of PRophet, included expert commentary from Alisa Miller, CEO and co-founder of Pluralytics AI, Advantage Intelligence President Alex Kelleher, and Barb Mosher Zinck, author and founder of BMZ Content Strategies. Together, the four shone a light on how AI can be corralled for good by communicators.