Thinking about podcasting? Wondering what tools professional podcasters are using—and which newbies should try? Looking for a reason not to give audio storytelling a shot?
Eric Johnson, producer of “Recode Decode with Kara Swisher,” says podcasting can be “a communicator’s most direct path to audiences,” but he warns against underinvestment and overhyping it.
He also says this is the “Golden Age of Podcasts.”
He should know. Recode Decode was named AdAge’s 2019 Podcast of the Year, and guests have included Hillary Clinton and Elon Musk.
Here’s a Q&A in which Johnson offers his take on everything from podcast pitfalls and last week’s Academy Awards to PR pitches:
Ragan/PR Daily: What do you love most about your job at Recode?