Ragan honors the 2022 PR Daily Awards in New York City: list of winners

Winners were celebrated at a special awards dinner in New York during Communications Week on November 2.

The 2022 PR Daily Awards highlighted an impressive group of finalists who, during another year of consistent surprise and endless news cycles, were once again central to engaging audiences through all the noise. We celebrate the campaigns, content, people and teams that helped organizations and clients alike tell timely stories and create meaningful messages during international crises, domestic disasters and everything in between.

Ragan Communications hosted an awards gala on November 2 during Ragan’s Communications Week at New York’s Edison Ballroom, where attendees were excited to recognize fellow PR luminaries and celebrate together in person again.

“The honorees in this year’s PR Daily Awards are a testament to the power of PR,” says Diane Schwartz, CEO of Ragan. “Innovative, measurable and thoughtful campaigns are the hallmarks of the winners, who’ve set a new bar for their fellow communicators.”

Ragan congratulates this stellar group of PR pros.

 

2022 PR Daily Awards winners

 

Grand Prize

 

PR Campaign of the Year

Winner:

GlaxoSmithKline: Theraflu’s Right to Rest and Recover

Honorable Mentions:

5WPR: Axiom Space

Funko: PR Team

Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop

WM Technology / Weedmaps: Hijacking the Super Bowl Ad Conversation to Battle Cannabis Censorship

 

Campaigns

 

Arts & Entertainment Campaign

Winner:

IW Group: McDonald’s Hall of Zodiacs

Honorable Mention:

Tara, Ink.: Tara, Ink.

 

B2B Campaign

Winner:

Clarity: W3W: Lost and found in LA County

Honorable Mentions:

Brodeur Partners: Launching a Sustainable Future for Cannabis Packaging

Gravitate PR: Strivr: The Bridge to the Metaverse

Landing AI: Democratizing AI

Oracle: 2021 AI@Work Campaign

SpotOn: Points of Profit

Ted Miller Group, LLC.: Matter’s Takeover of CES

 

Beauty, Fashion or Lifestyle Campaign

Winner:

L’Oréal: CES 2022

Honorable Mentions:

Diffusion: All Eyes on EyeBuyDirect – EyeBuyDirect with Diffusion

Jeneration PR: Reinvigorating a baby brand’s connection to new mothers

 

Branding Campaign

Winner:

Keurig Dr Pepper: A Snapple Corner Story

Honorable Mention:

FARO Technologies, Inc.: Brand Refresh Campaign

 

Cause-Related Marketing Campaign

Winner:

3M: Not the Science Type

Honorable Mentions:

Funko: PR Team

Georgia Commute Options: Air Quality Improvement Initiative

Mower: Roam The Empire

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future

Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)

 

Community Engagement Campaign

Winner:

Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend

Honorable Mentions:

Disney Parks, Experiences & Products: planDisney

U.S. Department of Veterans Affairs/Accenture Federal Services: 2022 GI Bill Summit

 

Community Relations Campaign

Winner:

BlueCross BlueShield of Tennessee: FREE AND FUN FOR ALL: BLUECROSS HEALTHY PLACES

Honorable Mentions:

IW Group: McDonald’s APA Next

NBCUniversal Telemundo Enterprises: Planifica tu Vacuna

Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)

Violet PR: Revitalizing Newark Symphony Hall

 

Content Marketing Initiatives

Winner:

UC Davis Health: Employee Open Enrollment 2022

Honorable Mentions:

McDermott Will & Emery: Engaging Clients with Case Studies

Sage Growth Partners: Sage Growth Partners and Prealize Health, State of Health PR Campaign

TD Bank: TD Bank Digital Content Team

 

Corporate Communications Campaign

Winner:

OneTrust: OneTrust Launches the World’s First Trust Intelligence Platform

Honorable Mentions:

Comprise x CableLabs: 10G Challenge

East Cambridge Savings Bank: Benefits of a Mutual Bank

 

Covid-19 Communications Campaign

Winner:

NBCUniversal Telemundo Enterprises: Planifica tu Vacuna

Honorable Mentions:

MolinaCares and Forbes Tate Partners: COVID-19 Vaccine Education Campaign

Pratt Institute: Making a Difference

Sage Growth Partners: Sage Growth Partners and National Minority Health Association PR Campaign

The Leukemia & Lymphoma Society: The LLS National Patient Registry

Virginia Commonwealth University: VCU Better Together – Student Vaccine Campaign

 

CSR (Corporate Social Responsibility) Campaign

Winner:

Target: Moving Target Forward

Honorable Mentions:

Jackson Family Wines: Rooted For Good: Roadmap to 2030

Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)

 

DE&I (Diversity, Equity & Inclusion) Communications

Winner:

Children’s Health: Children’s Health Expands Diversity & Inclusion Program to Support and Empower Employees, Patients and Community Members

Honorable Mentions:

Ascension: ABIDE

Double Shot: Double Shot

IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp

National League for Nursing: Taking Aim: Addressing Structural Racism, Diversity, Equity, Inclusion, Implicit Bias & Social Justice

NBCUniversal Telemundo Enterprises: Cebrando el Mes del Orgullo

R+Co: Pride Edition: DREAMHOUSE Cold Pressed Watermelon Wave Spray

 

Education Campaign

Winner:

IW Group: McDonald’s APA Next

Honorable Mention:

Jackson Spalding: Delivering the Future: Jackson Spalding, The Coca-Cola System & The Technical College System of Georgia

 

ESG (Environmental, Social & Governance) Communications

Winner:

Target: Moving Target Forward

Honorable Mentions:

Austin Resource Recovery: Curbside Composting Program

Landis Communications, Inc.: Fish Run Place

LG&E and KU: You ‘herd’ it here first: LG&E and KU launch live sheep cam

Webster Bank: Webster Bank’s 2021 Environmental, Social and Governance Report

 

Event PR or Marketing Campaign

Winner:

Green Giant with Gillian Small PR: Green Giant® Partners with PEEPS® to Pull The Ultimate April Fool’s Day Prank: Green Giant® Cauliflower-Flavored PEEPS®

Honorable Mentions:

1Milk2Sugars: Keys Soulcare X Sephora Canada Launch

Cloud Native Computing Foundation: CNCF: Resilience Realized

Diffusion: Scripps National Spelling Bee x Diffusion Make History with First Black American Winner

Fraser Health: Increasing community immunity through a Vax-a-thon event

Mars Petcare: Helping 285 Pets Find Homes with Mars Petcare’s 13th Annual Adoption Weekend

TV One Networks: Urban One Honors

 

Food or Beverage Campaign

Winner:

HUNTER: PEBBLES® SLAM DUNKS NATIONAL CEREAL DAY WITH NIKE COLLABORATION

Honorable Mentions:

Beyond Meat: Beyond Fried Chicken

Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop

IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp

Mohegan Sun: Mohegan Sun serves the bold with launch of newest coffee shop, The Crafty Stir Cafe

Popeyes: Buffalo Chicken Sandwich Launch

Rinck Advertising: Dunkin’ Maine Blueberry Line-Up

 

Global PR Campaign

Winner:

Hilton: To New Memories

Honorable Mentions:

3M and Ketchum: State of Science Index 2021

East Bay Municipal Utility District: EBMUD Fossil Discovery

L’Oréal: CES 2022

The Hoffman Agency: A World-class PR Program on a Shoestring Budget; Elevating the Supermicro Brand and CEO Profile in the U.S., EU and APAC

 

Influencer Campaign

Winner:

Kaplow Communications: Warners Is All You Need with Kaplow Communications & ShopStyle Collective

Honorable Mentions:

Endo International, plc: Really Cellulite Influencer Campaign

IW Group: Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp

JPA Health: Getting Out of the Rough

Peppercomm / Honeymoon: Peppercomm / Honeymoon for Binance

The Hoffman Agency: From Water Jugs to Dumbbells — Bowflex Influencers Bring Fitness Home

 

Integrated PR & Marketing

Winner:

NBCUniversal Telemundo Enterprises: Come with Us / Juntos Imparables

Honorable Mentions:

Cloud Native Computing Foundation: CNCF: Resilience Realized

East Cambridge Savings Bank: Benefits of a Mutual Bank

Gravitate PR: Hired: State of Tech Salaries

Havas Formula: Core Hydration Summer 2021 Campaign

iQ 360: Hawaii Department of Health’s COVID-19 Vaccines for Keiki

MyWHY Agency: American Medical Association 175th Anniversary Campaign

OneTrust: OneTrust Launches the World’s First Trust Intelligence Platform

 

Marketing Campaign

Winner:

Made You Feel: TUSHY Super Bowel

Honorable Mentions:

JSI Research & Training Institute, Inc.: Tick Free NH

LG&E and KU: Empowering Convenience with LG&E and KU’s New Mobile App

P1FCU: 1% Cash Back Refi

 

Media Pitch

Winner:

Lincoln Financial Group: Spring Clean Your Finances

Honorable Mentions:

Experience Columbus: Holiday Press Box Mailer

Notably: Rowan Valentine’s Day Survey Pitch

Smithsonian’s NMAAHC: Jackie Robinson 75

Aurora Strategy Group: Canadians for Nuclear Energy

 

Media Relations Campaign

Winner:

The Home Depot with MSL and Hartmann Studios: How to Sleigh the Holidays: The Home Depot Halloween & Holiday Program 2021

Honorable Mentions:

Airfoil Group: MSHDA MIHAF Launch Campaign

Children’s Health: Children’s Health Educates and Empowers Parents, Physicians with COVID-19 Media Relations Campaign

Diffusion: Honey, I’m Home: Maximizing Burrow’s Revenue Through Targeted Media Strategy

Endo Aesthetics: Endo’s QWO: Launching the First and Only FDA-Approved Injectable for Cellulite

GlobalFoundries: Ascent to Semiconductor Industry Leader

L’Oréal: CES 2022

Mars Petcare: Earning 551M Impressions to Spotlight Pet Adoption with Mars Petcare’s 13th Annual Adoption Weekend

Smithsonian’s National Museum of American History: Jan. 6 Capitol Attacks Anniversary

Technica Communications: Fast EV-Charging Goes to Washington: Tritium’s PR journey from nascent Australian brand to White House Endorsement

Ted Miller Group, LLC.: Matter’s Takeover of CES

 

Multicultural Campaign

Winner:

Buchanan’s, DIAGEO NA: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%:  100% Hispanic and 100% American

Honorable Mentions:

5WPR: REVOLT

Century 21 Real Estate: CENTURY 21 Empowering Latinas Program

IW Group: McDonald’s Hall of Zodiacs

NBCUniversal Telemundo Enterprises: Come with Us / Juntos Imparables

VCU Health: Hispanic COVID-19 vaccine outreach

 

Nonprofit Campaign

Winner:

GENYOUth: Taste of the NFL: A Campaign to End Student Hunger

Honorable Mentions:

Berg & Associates LLC: Keeping Oregon Wildlife Safe One License Plate Sale at a Time

Brodeur Partners: Transforming an Iconic In-Person Walk into a Virtual Event Amid a Pandemic

Team Rubicon: Afghanistan Resettlement

The Dayton Foundation: Centennial Celebration – 100 Gifts to the Community

The Veterans of Foreign Wars: VFW #StillServing

 

Original Research

Winner:

Cigna: Cigna Healthy Workforce

Honorable Mentions:

Civic Alliance: The Corporate Civic Playbook

EvolveMKD: The Evolution of Communications

Fender Musical Instruments Corporation: Fender Uses Nationwide Survey, Doubles Down On Beginner Tools To Break Down Barriers, Demystifies Guitar

Gravitate PR: Hired: State of Tech Salaries

Hilton: The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into the Pandemic

Oracle: 2021 AI@Work Campaign

 

PR on a Shoestring Budget

Winner:

Disney Parks, Experiences & Products: Disney Parks

Honorable Mentions:

Nouveau Communications: HipDot x Cup Noodles Launch

Smithsonian’s National Museum of American History: Jan. 6 Capitol Attacks Anniversary

 

Public Affairs Campaign

Winner:

CYBER.ORG: National K-12 Cybersecurity Learning Standards

Honorable Mentions:

Aurora Strategy Group: Canadians for Nuclear Energy

Marino: FixRx’s Campaign to Fix NY’s Broken Prescription Drug System

U.S. Department of Veterans Affairs/Accenture Federal Services: Post-9/11 GI Bill Enrollment Verification Rollout Campaign

 

Public Service Campaign

Winner:

Jackson Spalding: #ListentoGwinnettMoms Campaign

Honorable Mentions:

JSI Research & Training Institute, Inc.: Rhode Rules for Rhode Island

Philip Morris International (PMI): United to Safeguard America from Illegal Trade (USA-IT)

 

Re-branding or Re-positioning

Winner:

Clean Energy Buyers Association: Clean Energy Buyers Association Renaming & 2030 Strategy Rollout

Honorable Mentions:

BorgWarner: BorgWarner Rebranding Campaign

Canine Companions: Canine Companions

Peraton: One Peraton

 

Social Media Campaign

Winner:

NBC Sports Next: “Celebrating Women in Golf” Social Campaign: A Hole-in-One for GolfPass

Honorable Mentions:

Novartis Pharmaceuticals with BCW: Expanding Patient Support and Resources with ENTRESTO Chatbot

Disney Parks, Experiences & Products: Disney Parks

L’Oréal: CES 2022

 

Storytelling Campaign

Winner:

Lockheed Martin: The Need for Speed – Telling the Story of Lockheed Martin’s Role in Top Gun: Maverick

Honorable Mentions:

Clarity: Zesty.ai: Reshaping the Insurance Industry

United Way of the National Capital Area: When None Are Ignored, All Will Thrive

 

Technology Campaign

Winner:

L’Oréal: CES 2022

Honorable Mentions:

5WPR: Axiom Space

Clarity: W3W: Lost and found in LA County

Comprise x Valyant AI

Elev8 New Media: Vuzix Unveils Shield™ Smart Glasses at Consumer Electronics Show 2022

IW Group: McDonald’s Hall of Zodiacs

Quarter Horse PR: EngageSmart IPO Campaign

SutherlandGold: Sila x WHOOP

Ted Miller Group, LLC.: Matter’s Takeover of CES

 

Thought Leadership Communications

Winner:

Civic Alliance: The Corporate Civic Playbook

Honorable Mentions:

ABB Installation Products: Food & Beverage Safety and Productivity Series

Berg & Associates LLC: Community-Based Thought Leadership Elevates OnPoint’s Position as Financial Wellness Leader

Comprise x Terrapin: “Explore Responsibly” Campaign

ECMC Group: ECMC Group Lays the Groundwork for Education at the Speed of Change

Landing AI: Democratizing AI

Notably: Tealbook

The Agency: Thought Leadership Communications

 

Use of Data and Measurement

Winner:

Subject Matter: Kastle’s Back to Work Barometer

Honorable Mentions:

3M and Ketchum: State of Science Index 2021

ECMC Group: ECMC Group Helps Teens Question The Quo in Education

 

Video Campaign

Winner:

Bacardi: Belonging at Bacardi

Honorable Mentions:

AGAR: IT IS US

MolinaCares and Forbes Tate Partners: Andrew’s Journey COVID-19 Video Campaign

New York Independent System Operator: PR Daily video campaign

Ruder Finn: The Quest for Sleep

 

Health Care PR and Marketing

Health Care Content

Winner:

Cigna: The Cigna Newsroom

Honorable Mentions:

Children’s Health: Children’s Health Shares Facts – Not Fear – With COVID-19 Content Strategy

EvergreenHealth: Redesign Builds Digital Front Door for Tech-Savvy Patients

Glooko, Inc.: Glooko Byline Articles on the Value of Remote Patient Monitoring

 

Health Care Covid-19 Communications

Winner:

Baptist Health South Florida: Baptist Health COVID-19 Outreach

Honorable Mentions:

Aegis Sciences Corporation: TestingWorks! Allows Students to Return to the Classroom Safely

Jackson Spalding: #ListentoGwinnettMoms Campaign

MolinaCares and Forbes Tate Partners: COVID-19 Vaccine Education Campaign

SoutheastHEALTH: COVID Vaccine Clinics

 

Health Care Communications Campaign of the Year

Winners:

Ruder Finn: The Quest For Sleep

Baptist Health South Florida: Baptist Health COVID-19 Outreach

Honorable Mentions:

Fraser Health: Increasing community immunity through a Vax-a-thon event

Ascension: Thought Leadership

 

Health Care PR Campaign

Winner:

Ruder Finn: The Quest For Sleep

Honorable Mentions:

Amendola: Amendola Amplified DrFirst’s Healthcare Brand

Crowe PR: DermTech Melanoma Awareness Month Campaign

dna Communications/NVS Pharmaceuticals: Leveraging a Compelling Patient Story to Raise Awareness for Dry Eye Disease (DED) and Advance Competitive Edge for a Dry Eye Treatment

HSA Bank: The 2021 HSA Bank Health & Wealth Index℠

Lightspeed PR/M: How Lightspeed PR/M Told The Moving Story of MoveAgain

Raffetto Herman Strategic Communications: PlushCare

 

Health Care Publication

Winner:

UC Davis Health: UC Davis Health Magazine (Summer 2021)

Honorable Mentions:

CARF International: Consumer Guide to Life Plan Communities

Changi General Hospital: Caring

McDermott Will & Emery: The Next Evolution of Healthcare Private Equity

 

Health Care Thought Leadership Communications

Winner:

Ascension: Thought Leadership

Honorable Mention:

Amendola: Amendola helps HSBlox educate the market on value-based care

 

Health Care Video

Winner:

Conde Nast: Conde Nast (Epicurious) x Entresto

Honorable Mention:

MolinaCares and Forbes Tate Partners: Andrew’s Journey COVID-19 Video Campaign

 

People and Teams

Corporate PR Team of the Year

Winner:

Peraton: Corporate Communications and Engagement

Honorable Mentions:

Responsible Initiative for Justice: Responsible Business Initiative for Justice

Solebury Trout: Solebury Trout’s Corporate Communications Team

 

Marketing Team of the Year

Winner:

March of Dimes: March of Dimes Marketing Department

Honorable Mentions:

Blackstone: Blackstone Marketing Team

St. Thomas University (STU): STU Marketing & Communications

 

PR Agency of the Year

Winner:

EvolveMKD: EvolveMKD

Honorable Mentions:

Caliber Corporate Advisers: Caliber Corporate Advisers

Factory PR: Factory PR

JPA Health: JPA Health

Just Drive Media: Just Drive Media

The MRKT: Yanelis Garcia

 

PR Leader of the Year

Winner:

Melissa Skottegaard: Cigna

Honorable Mentions:

Marissa Eigenbrood: Smith Publicity, Inc.

Astrid Greve Spencer: Enablon

Nicole Rodrigues: NRPR Group

Heather Zoumas-Lubeski: Endo International, plc

 

PR Professional of Year

Winner:

Megan Driscoll: EvolveMKD

Honorable Mention:

John Gonda: Sage Growth Partners

 

Podcasts & Publications

 

Annual Report

Winner:

Mars Petcare: Mars Petcare Keeping People and Pets Together Report

Honorable Mention:

Children’s Health: Children’s Health 2021 Beyond ABC Symposium Spurs Critical Dialogue about Mental Health Amid COVID-19

iQ 360: HEI’s 2022 Environmental, Social and Governance Report

Public Relations Society of America: PRSA 2021 Year in Review

UNC Health: UNC Health 2021 Annual Report

Webster Bank: Webster Financial Corporation’s 2021 Annual Report

 

Publication

Winner:

Marcus Thomas LLC: Sherwin-Williams Market Pulse, Vol. 2 Publication

Honorable Mention:

Changi General Hospital: Caring

NBC Sports Next, SportsEngine and 59 Creative: NBC Sports Next and 59 Creative Collaborate to Introduce First-Ever Interactive Kids’ Guide to the Olympics for Future Athletes

Non-Obvious Company: The Non-Obvious Insights Email Newsletter

 

Online Newsroom or Media Center

Winner:

UC Davis Health: UC Davis Health News website

Honorable Mention:

Metropolitan State University of Denver: RED online newsroom

Nissan Motor: Nissan News

OSF HealthCare: OSF HealthCare Newsroom

 

Podcast

Winner:

American Association of Nurse Anesthesiology: Moving the Needle: A Nurse Anesthesiology Podcast

Honorable Mention:

Aon: “On Aon” Podcast

JSI Research & Training Institute, Inc.: The Power of Prevention Podcast

Nordstrom: The Nordy Pod

SurePayroll: SurePayroll Back of the Napkin Podcast, Season 3

 

Webcast

Winner:

Nissan Motor: Nissan News

Honorable Mention:

National League for Nursing: NLN.org

P1FCU: P1FCU.ORG

UC Davis Health: UC Davis Health, open enrollment website

 

PR Events (Live or Virtual)

 

Employee Event

Winner:

Target: Take Five

Honorable Mention:

Bandwidth: Spirit Week 2022

 

Influencer Event

Winner:

HBO Max + The MRKT: Gordita Chronicles: A Strategic Partnership between HBO Max and Agency Partner The MRKT

Honorable Mentions:

Cloud Native Computing Foundation: CNCF: Resilience Realized

Red Havas: Elevating Expertise at Transitions the Studio

 

Press Event or Media Tour

Winner:

Keurig Dr Pepper: A Snapple Corner Story

Honorable Mentions:

Identity: Identity, Guiding the Oakland County Prosecutor’s Office During the Oxford High School Shooting Crisis Response

Jackson Spalding: TK Elevator Grand Opening

The Home Depot with MSL and Hartmann Studios: SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot

 

Social Media Communications By Channel

 

Facebook

Winner:

Novartis Pharmaceuticals with BCW: Expanding Patient Support and Resources with ENTRESTO Chatbot

Honorable Mention:

SPM Communications: Community Coffee Social Campaign

 

Instagram

Winner:

AGAR, Kroger: Boost by Kroger Plus

Honorable Mention:

SPM Communications: Community Coffee Social Campaign

 

LinkedIn

Winner:

Grey Matter Marketing: Grey Matter Marketing Reimagines Surgery with Asensus Surgical

Honorable Mention:

Endo International plc: LinkedIn: Engaging Team Members in a Highly Regulated Industry

 

TikTok

Winner:

HUNTER: TABASCO® Brand Enters the #HotSauceWars

Honorable Mentions:

1Milk2Sugars: SPOTMYUV

Visit Orlando: Visit Orlando – Social Media Team

 

For more information on our winners, check out their profiles

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