Keeping culture intact amid sweeping change
The constant of change doesn’t need to be destabilizing.
Between the rapid advancement of AI tech, major staffing shifts across industries and an administration that’s always in the news, there’s been plenty of change for communicators to contend with in 2025.
At Ragan’s Internal Communications Conference earlier this year, Hannah Cho, senior vice president of communications at Coupa, Thien Ho, vice president of global corporate communications and social impact at Herbalife, and Clark Mather, executive director at NW River Partners, shared their perspectives on how communicators can drive change.
“Change is constant, and I think as communicators, we have to be at the forefront of it,” Cho told the audience. “That’s probably the mantra that the team and I look at whenever we try and support the business.”
Cho said that Coupa recently introduced a company-wide mandate for AI use that required a concentrated change communications effort.
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