Making messaging matter: Lessons in high-impact internal comms

High-impact internal communications focus on making the right message land with the right audience, as opposed to blasting out a higher volume of content to your colleagues.

At Ragan’s Future of Communications Conference earlier this year, Alejandro Zequeira, internal communications manager at Baptist Health South Florida, and Danielle LeBlanc, director of enterprise communications at MUFG, shared their perspective on how to make employees feel seen with high-impact comms, even when it might seem challenging to reach a particular group.

Zequeira said that Baptist Health South Florida’s workforce is around 70% deskless, and high-impact internal comms help reinforce the meaning behind the message as opposed to a high volume of communications that might not make as much of a dent.

“It’s very difficult to get some of these folks the information that they need,” he said. “High impact communications involves getting them what they need to know, but also sprinkling in a little bit of why we’re here and why we’re doing this.”

LeBlanc said that after a divestiture at MUFG, the comms team faced the challenge of needing to repurpose internal content for a new employee audience to catch them up to speed.