Director of digital and creative communications - American Airlines
Adib Abrahim is the Director of digital and creative communications for American Airlines. He is responsible for leading the internal digital and creative communications strategy to engage American's more than 125,000 global team members and has a direct influence on how stories are told across all internal channels. Abrahim brings a unique perspective to the relationship between a company's brand and its team members, using engaging experiences to shape perception and elevate how team members feel about their company. He is a proven industry expert, creative visionary and business strategist with a passion for driving change and inspiring a creative team to deliver visual, engaging and comprehensive communication campaigns.