
Arlene Pena
Digital Transformation Initiatives Lead - U.S. Department of Veterans Affairs
Arlene Peña is a trailblazing communications strategist and digital marketing expert who has pioneered technology adoption since the early 2000s when she launched her first digital marketing business in high school. Early in her career, she led geographically dispersed teams across the globe, managing sales-driven strategies for over 80 automotive dealerships worldwide. In 2015, driven by a deep desire to serve her country, Arlene transitioned from the private sector to public service. She has since held leadership roles at the Export-Import Bank of the United States, the U.S. Securities and Exchange Commission, and the Department of Veterans Affairs, where she spearheaded award-winning digital transformation initiatives that empower teams, streamline operations and humanize technology. Arlene is a Microsoft 365 Champion and certified Contracting Officer’s Representative passionate about leveraging agentic AI and strategic communications to build more agile, resilient and wellness-centered workplaces.