Carley Caldas

Carley Caldas is the Vice President of Brand Marketing & Media at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. As the leader for all organic and paid marketing for eos, Caldas manages an incredible team that has driven tremendous success for the brand. In her role, she touches all areas of marketing, from overseeing brand strategy and concepting, to leading all internal and external creative teams, to managing social media strategy/content/community, to leading paid advertising and influencer marketing strategy. Before joining eos, Caldas deepened her beauty and retail marketing expertise by leading the Redken global hair care brand at L’Oreal, beauty category merchandising at Anthropologie, and the Soap & Sanitizer category at Bath & Body Works.