Senior Vice President of Communications - Cityblock Health
Cath Anderson is a corporate communications executive with two decades of experience advising CEOs and founders on how to shape their company narratives, mitigate reputation risk and strategically position their brands to ensure relevancy for years to come. She's worked in-house at Apple, Google, and Meta (Facebook), while also building the communications function from the ground up at startups like Amwell and Cityblock Health. Working with companies at every stage -- from early seed startups looking to scale, to later stage companies entering an M&A or IPO chapter, to established global brands driving large-scale industry shifts, her breadth of experience is extensive. She currently advises early stage digital health startups on their communications strategies. Cath also dedicates time to mentor PR folks and is passionate about empowering the next generation of communications professionals to ensure better representation and inclusion in storytelling, particularly when it comes to increasing the number of women and women of color at the decision-making table. Cath is results-driven, with an emphasis on landing impactful messaging that changes public perception. She was named among PR News' "Rising Stars" 2015 and PRWeek’s "Women to Watch" 2019.