Cheryl Hoops Fisher

Cheryl Hoops Fisher is a Brand Strategy Executive and Educator with 20+ years of experience at the intersection of education, technology, and media. She specializes in building future-facing brands, launching innovative products, and driving measurable growth. Cheryl has led rebrands and go-to-market strategies for global EdTech companies and teaches brand strategy, capstone courses, and brand management at NYU, as well as Strategic Communications at Columbia University. Her work integrates generative AI, inclusive design, and student-centered thinking, both in the classroom and at scale. Passionate about helping institutions evolve, Cheryl drives innovation and inspires meaningful engagement, stronger brand equity, and long-term audience loyalty.