Dakota Rae Lowe
VP of Social - Edelman
Dakota Rae Lowe is a social strategist and creative leader shaping how brands show up in culture. As a VP of Social at Edelman, she leads campaigns, creator strategies, and social programs for one of the agency’s largest global clients, Unilever — including Hellmann’s, Dove, Degree, Knorr, and Vaseline — while also serving as a New York market lead, helping drive Edelman’s big footprint in the Big Apple.
Before Edelman, Dakota collected an impressive roster of exes, leading work for Stanley1913, Fruit of the Loom, TikTok, Meta, Afterpay, Zalando, HomeAway, Vrbo, Expedia, Johnson & Johnson, and more.
Her work has been featured in AdAge, AdWeek, Buzzfeed, and Fast Company, and recognized by the AAF, Clios, Shortys, Webbys, One Club for Creativity, The Drum, and more.
As part of her 5-9 after the 9-5, Dakota writes Recreation — a (fun!) Substack about social strategy, culture, and leveling up in your career, authentically.
