Danielle Lajoie

Danielle Lajoie currently serves as a Vice President/Head of Communications, Sports Marketing & Social Impact at Exos. An industry-leading human performance company, Exos is dedicated to empowering individuals and transforming company well-being and culture. Lajoie leads a team focused on building Exos’ brand reputation and thought leadership programming and most notably spearheading the development and successful launch of Exos' first-ever social impact program, Coach for Good. With 17 years of experience working with Fortune 100 brands, Lajoie has become a passionate advocate for company culture, excelling in bringing corporate values to life and building brand connections from the inside out. Her diverse expertise includes leading employee communications and engagement at Converse (NIKE, Inc.), orchestrating publicity planning for new city and in-flight product launches at JetBlue, and driving community impact and cultural leadership programming at Whole Foods Market.