Derek Goode
Managing Director - M+C Saatchi Sport + Entertainment
Derek Goode oversees M+C Saatchi's social, creator, and entertainment capabilities across its entire network. Prior to M+C, he spent 13 years at 160over90. In addition to his responsibilities on the agency’s leadership team, Goode was global lead of creator and social marketing, responsible for strategic vision, growth and management of all clients across the organization. One of the early pioneers in the space, Derek focuses on leveraging innovation and insights to connect brands to culture, garnering the love and attention of consumers. Goode has developed significant innovations in full-funnel measurement for creator marketing campaigns in addition to capabilities that allow brands to drive lower funnel activity leveraging “creator commerce.”
Prior to 160over90, Derek spent 12 years between world-leading agencies like Ogilvy & Mather and Publicis, working across major brands and marketing channels including advertising, digital, partnerships, paid media, experiential and PR, honing his expertise as an integrated marketing and communications.
