Erica Samadani

As Global Vice President of Communications and PR at Stanley 1913, Erica Samadani leads an integrated team dedicated to shaping the internal and external narrative of an iconic brand at the intersection of heritage and modern culture. With nearly two decades in brand marketing and corporate communications, Samadani champions earned-first ideas that spark conversation, build trust, and deliver business impact.

Her career spans leadership roles at MullenLowe, TBWA\, and Ogilvy, where she managed agency reputation and executive visibility while supporting major brands including Apple, Corona, Gatorade, The GRAMMYs, New Balance, and Target. Known for pairing high-impact creativity with strategic rigor, her work has earned top industry honors, including Cannes Lions, Clio Awards, and a PRWeek “40 Under 40” recognition.