Founder - Breakfast Culture
Jefferson Darrell is an accomplished marketing, communications and change management professional with more than 17 years of brand strategy expertise, generating earned and owned media using traditional and digital channels. In the DEI space, Darrell was instrumental in the creation of the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre and he represented the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). He was also instrumental in organizing the Science Centre’s involvement in the world’s first Pride in STEM Day on July 5, 2018. Darrell’s change management project with the Black Coalition for AIDS Prevention (Black CAP) resulted in increased revenue opportunities for the non-profit by diversifying the organization’s development committee.