Jerry Nicols

Head of data-driven marketing - SAP

Jerry L. Nichols is currently the head of data-driven marketing at SAP, where he leads the efforts to scale the adoption of analytics and insights for SAP marketing and communications through big data, technology, people and processes. Prior to rejoining SAP in 2013, he built and led the advanced analytics and measurement practices for JWT New York, SAP North America and Cisco Systems. He also serves on the board of trustees for Marketing EDGE and the Data and Marketing Association programming advisory and Marketer of the Year committees. He has a master’s in Mathematical Sciences/Statistics from Virginia Commonwealth University. @Jerry_L_Nichols