Joan Irons Cronin is strategic communications director at Citizens Bank, where she leads internal communications for the company’s technology, data, real estate and business transformation divisions. In her role, she partners with senior executives and business stakeholders to develop and implement strategic internal communication plans to help colleagues connect with Citizens mission and embrace change as the company continues to transform. Throughout her career at Citizens, Cronin has led a number of corporate-wide internal communications initiatives, including the evolution of the company’s Credo to coincide with its IPO in 2014, crisis communications, internal events and leadership and organizational updates. Prior to joining Citizens in 2010, Joan held roles in corporate philanthropy, sales promotion and media relations at Hasbro Toy Company and CVS. She also put her career on pause for a few years to spend time at home with her four children, a career move she’s proud of to this day.