John Frederick is central region sales director for MediaPlatform, where he helps organizations securely and reliably deploy and scale webcasts and broadcasts. He has decades of experience advising clients in the U.S. and Europe. He parlayed his early background in e-learning into providing digital training. That led to work in video, helping companies such as Whirlpool, Cummins, Sears Holding and Eli Lilly to create on-demand video. Today, he helps companies including Northwestern Mutual, US Bank, LexisNexis and Abbott to create video on demand, livestreaming and business broadcasting for diverse audiences.