VP, Communications and PR - The Corcoran Group
As the Vice President of Communications and PR, Johnna Muscente oversees all public relations and internal communications efforts for Corcoran, leading a team of PR strategists charged with promoting the firm’s brokerage strength and global affiliate growth, while effectively communicating key milestones and business priorities to all agents and staff. With over 15 years of public relations experience, and experienced in storytelling beyond traditional campaigns, Johnna has built tailored PR strategies for well-known luxury brands across the fashion, publishing and travel industries. Her public relations career began at BPCM, where she worked on a roster of fashion clients including Derek Lam and Christian Lacroix. She then moved on to the venerable Hearst Corporation, where she led the communications efforts for luxury titles like Harper’s BAZAAR, Town & Country and the Oprah Magazine, securing national media opportunities for journalism greats like Oprah Winfrey, Gayle King and Glenda Bailey. Most recently, as Vail Resorts’ Director of Global Communications, she led all international PR efforts for the ski industry giant across Australia, Europe, South America and the United Kingdom, resulting in global media coverage that increased awareness of the company’s leadership, destinations and real estate development.