Editor of publications and research - Muck Rack
Justin Joffe is the editor of publications and research for Muck Rack, where he is responsible for managing and editing all content published for the media database for PR pros. Because Muck Rack remains committed to working with journalists, Joffe seeks to tell stories that serve the journalism community alongside publishing content for communicators. As the company continues to work at improving the media relations landscape for both industries, crafting a content strategy that promotes a healthier dialogue between journalists and PR pros is an essential part of Joffe's role.Prior to Muck Rack, he was the senior content manager at PRNEWS, overseeing the editorial flow and leading programming on their events. A working journalist, he continues to write arts and culture stories for outlets including Relix, Vulture, No Depression and more.