Katelyn Taylor

Katelyn leads 2,000+ organic and paid search strategy practitioners globally for WPP Media, focusing on how brands are discovered across LLMs, social, retail, and traditional search. She ensures clients stay ahead of the curve, transforming rapid technological shifts into powerful growth opportunities. With a career built on navigating complex digital ecosystems, Katelyn brings a holistic forward-thinking perspective to modern marketing. She collaborates closely with social and commerce teams to capture a unified, omnichannel view of brand opportunities. Her passion lies in building lasting brand love and relevance in an environment increasingly driven by AI discovery and algorithmic recommendations.