Katie Walley-Wiegert

Associate Director of Brand Communications - The Martin Agency

Katie Walley-Wiegert is Associate Director of Brand Communications for The Martin Agency. She is one of those rare beings that moves beyond storyteller to story seeker, giving brands and individuals the space to see and be seen like never before. As hire number two within The Martin Agency’s Cultural Impact Lab, Walley-Wiegert manages the agency’s brand reputation and media relations. Her calm and reassuring energy pairs nicely with her sharp mind, working best on 1,000 things at any given moment. She hasn’t yet shared with the rest of us how she bends time. Walley-Wiegert helped rewire Martin’s external content strategy in 2020 while securing an average four news hits each week, accounting for 1.9B impressions. Walley-Wiegert was recently named to PRWeek’s 2020 Women To Watch list. At her previous position as an editorial writer at gyro, she transformed a year’s worth of raw consumer sentiment data on sweeteners into dynamic assets that landed meetings with Coca-Cola, Dannon and other CPG giants.