Senior director of social media - The Ohio State University
Kevin Saghy is senior director of social media for The Ohio State University, where he is responsible for implementing a social media strategy that furthers engagement and brand building across the university and overseeing a change-management initiative to improve digital communications across a decentralized campus environment. Prior to joining Ohio State, Saghy worked for eight seasons at the Chicago Cubs, most recently as assistant director of communications. He was responsible for promoting the club’s business and community initiatives through various integrated communications channels, including overall direction of the team’s social media strategy and reporting. Under Saghy's leadership, the Cubs’ social media team was nationally recognized for its compelling content, entertaining voice and focus toward personal engagement, including the most total interactions with fans on Twitter among any Major League Baseball club. Prior to joining the Cubs, Saghy worked as an account executive in the corporate practice of Ketchum, where he was responsible for digital and traditional media relations, writing, event promotion and influencer programs for clients that included Best Buy’s Geek Squad, FedEx, Dyson, Kellogg Company, State Street Corp. and Ketchum’s visibility teams. Saghy serves as an advisory board member for the Plank Center for Leadership in Public Relations and previously served on the advisory board for Social Media Week Chicago. He has volunteered for several Chicago-based and national PRSA committees and was national president of the student organization (PRSSA). Saghy has been honored for his volunteer efforts and work in communications, including the Shorty Awards’ Gold Honor in Sports and Overall Platinum Award from the Publicity Club of Chicago for the team’s content strategy during the historic 2016 World Series. Saghy was inducted into the PRSSA Hall of Fame in 2014, recognized as one of the Ten Outstanding Young People of Illinois by the Illinois Jaycees in 2013, received Midtown Educational Foundation’s Volunteer of the Year Award in 2012 and was honored as the Young Professional Mentor of the Year by the Plank Center for Leadership in Public Relations in 2010. Saghy also received PRSA Chicago's Young Professional of the Year Award in 2009.