Jessica Chu

Jessica Chu is an experienced integrated strategic communications professional specializing in social, digital and corporate communications strategies for global brands. Since joining Yum! Brands in 2016, Chu has led initiatives that build and protect corporate reputation through content strategy, media intelligence and issues and crisis management. She has a proven track record in leading complex projects and managing vendor partnerships effectively.

Prior to Yum!, Chu served as an Account Executive at PriceWeber Marketing Communications, where she managed multi-channel campaigns and optimized digital engagement strategies. She holds a B.A. in Integrated Strategic Communication from the University of Kentucky.

Chu is passionate about leveraging data-driven insights to shape narratives that resonate globally and enjoys collaborating across teams to deliver impactful, purpose-driven communications.