Kris MacAuslan

Kris MacAuslan leads the Transformation & Workforce Engagement practice at Golin, PRWeek's 2026 Agency of the Year, recognized for achieving one of the industry's most comprehensive AI transformations. Specializing in human-centered change, Kris created Lighthouse 360, a proprietary approach for clients that repositions AI adoption as culture change driven by communications, rather than a technology rollout led by IT. Kris advises Fortune 500 clients across consumer goods, financial services, and healthcare to position communications as strategic drivers of transformation. Previously, Kris held communications leadership roles at JLL and PwC, where she advised C-suite executives through complex organizational change. She also led internal communications at the Federal Reserve Bank of Boston. Kris began her career in HR and alumni relations at Goodwin, where she discovered her passion for employee communications.