Kylee Lessard is marketing manager at LinkedIn. Prior to her recent move into product marketing, she led the SEO strategy for the LinkedIn Marketing & Sales Solutions blogs. Under her watch, organic search traffic grew by a cumulative 120 percent and the team nabbed top search terms like "B2B marketing" and "employee advocacy." Using her five years of marketing experience, Lessard specializes in blog growth, content creation and integrated marketing strategies. When not driving SEO in her professional career, she's practicing building top-ranking content on her personal wellness blog, Blue Sky Mind.