Lanita Withers Goins

Lanita Withers Goins

AVP, Employee Communications Services - Arch Capital

With the voice of a storyteller and the mind of a strategist, Lanita Withers Goins helps organizations craft a cohesive narrative of who they are and where they’re going through effective communications. Lanita is AVP, Employee Communications with Arch Capital Services LLC, where she oversees editorial content for the company’s global intranet, manages a team of talented internal communicators, and plans and executes company-wide communications that help employees connect with the company’s purpose, vision, values and strategic initiatives. She also serves as an advisor to senior executives and employee leaders, creating and refining communications that take strategies beyond words on paper and into messages able to capture the hearts and minds of their audiences. Prior to Arch, she worked in higher education communications and started her career as journalist for a mid-sized regional newspaper.