Lara Dobson

Lara Dobson is Principal Market Strategist at Staffbase. Since joining the company in 2018, she has spent years closely tracking digital workplace and employee experience trends, with a focus on how AI is reshaping internal communication. Through ongoing market research, deep engagement with industry analysts, and hundreds of conversations across the communications and HR landscape, Lara has developed a strong point of view on the patterns shaping the next era of work. She is skilled in separating durable shifts from short-term hype and translating those into insights that communicators and tech innovators can actually use.