Laura Krenek

Laura Krenek is head of brand marketing at Esri, the global leader in location intelligence and geospatial technology. She leads enterprise-wide brand marketing, brand intelligence and brand education, partnering with executives across the business to align Esri’s brand promise with the customer and employee experience. Krenek has helped elevate brand from a marketing function to a business driver, shaping how Esri shows up globally across campaigns, partnerships, employee advocacy and customer touchpoints. She also designed and scaled an internal brand education program for employees and international distributors, creating a stronger culture of brand stewardship. Previously, she led integrated campaigns across government and enterprise markets, including global go-to-market work that exceeded annual revenue targets by more than 50%. Her work has earned industry recognition including a Webby Award, Content Marketing Awards honors and recognition from The New York Times.