Laurence Lipworth

Laurence Lipworth is a senior marketing and communications leader with 20 years of experience helping global organizations strengthen how they connect with audiences, drive engagement, and translate strategy into action. He is currently Senior Director of GUT Marketing Services at Globant, where he works with enterprise clients on marketing and communications strategy.

Across his career, Laurence has helped major brands navigate complex change, align internal and external messaging, and build more effective digital and content ecosystems. His experience spans corporate communications, brand strategy, customer experience, website transformation, and the growing role of AI in marketing and communications.

Known for combining strategic thinking with practical execution, Laurence brings a commercial and anthropological perspective to the evolving employee communications landscape. He is particularly interested in how organizations can communicate with greater clarity, relevance, and credibility in periods of rapid change.