Liz Avanzato
Head of Editorial Strategy and Channels - New York Life
Liz Avanzato has spent her career asking one question: how does an organization actually talk to itself — and make it worth listening to? As Head of Editorial Strategy and Channels at New York Life, she works at the intersection of content, digital channels, technology, and employee experience — turning organizational storytelling into messaging that actually shifts behavior.
She started her career producing content for the hardest audience in the world — children — as a producer at Sesame Street, before bringing that same storytelling instinct to the corporate world. Spanning creative, design, content, and digital transformation at companies including Barclays, her instinct has always been the same: find where the story is getting lost, and fix it. Today that means making sure AI has something worth saying — because without strong content and governance, it doesn't.
