Matt Dzugan
VP, Data & Intelligence - Muck Rack
Matt Dzugan is the Vice President of Data and Intelligence at Muck Rack, the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. In this role, he oversees teams of engineers, furthering data insight and delivery architectures across Muck Rack’s various AI-powered data platforms. He also leads efforts to leverage customer activity and workflow data, helping PR teams use AI more effectively and maximize output.
Matt also leads Generative Pulse by Muck Rack’s groundbreaking What is AI Reading? research, which analyzes millions of large language model citations to help PR teams understand AI visibility and influence.
Matt holds Master’s and Bachelor’s Degrees in Electrical Engineering and Computer Science from Northwestern University. He lives in the suburbs of Chicago.
