Mirza Germovic

Mirza Germovic is the Senior Vice President of AI Solutions & Advisory on Edelman’s core AI team. He leads the development of the firm's AI-powered solutions, helping clients strategically integrate generative AI into their marketing and communications ecosystems. Mirza has spent over a decade working with B2B partners and AI technologies, with a focus on driving innovation at both unicorn start-ups and Fortune 100 enterprises. His work spans across creative, television production, digital media, e-commerce, and direct-to-consumer operations. Prior to joining Edelman, Mirza held positions at The Walt Disney Company in digital media & innovation. Mirza received his bachelor's degree from Georgetown University.