Natalie Cross

Natalie Cross is Senior Director of Content at Hasbro, where she leads corporate narrative and editorial strategy, executive thought leadership and strategic storytelling to bring the company's vision and culture to life for employees, partners and external audiences. With 15 years of experience leading corporate communications through periods of significant transformation, she specializes in shaping executive narratives, strengthening corporate reputation and translating complex business strategy into compelling stories that stick.

Prior to Hasbro, Natalie served as Vice President of Corporate Communications at Entertainment One (eOne), where she led the global communications function and advised senior leadership through defining moments, including acquisitions, restructurings, parliamentary hearings, the COVID-19 pandemic and Hasbro’s acquisition of the company in 2019. Over more than a decade at eOne, she rose from Executive Assistant to Vice President: a career journey that reflects her curiosity, ambition and collaborative leadership style. Originally from Ottawa, Canada and now based in Los Angeles, Natalie holds a Master's degree in Media Production from Toronto Metropolitan University and a B.A. in Political Science from McGill University.

When she’s not working or chasing after her two young kids, Natalie’s usually running, at yoga class or having a dance party (often solo, never ashamed).