Senior Vice President, Analytics - Ketchum
Nicole Moreo is the Senior Vice President, Analytics at Ketchum. She has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy and business outcomes for her clients. Prior to joining Ketchum, Moreo built the Analytics practice at Peppercomm, a digital communications agency based in New York, with offices in San Francisco and London. She oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audience and results for clients across a variety of industries. Moreo is an AMEC Board member and Chair of AMEC North America. She was named as one of the top 25 innovators in America by the Holmes Reports in 2016 and regularly contributes to the measurement and analytics conversations through articles, speaking opportunities and classroom sessions.