Nicole Williams

Nicole Williams is the VP of Brand at Kate Farms and a seasoned creative brand leader with more than 15 years of experience across fashion, lifestyle and CPG. Her work sits at the intersection of design, storytelling, strategy, and brand marketing, with a focus on building purposeful, people-centered brands.

Her career includes brand and creative roles at ByHeart, Harry’s Inc., Mack Weldon, The Absolut Company, NET-A-PORTER, and Nasty Gal, where she helped define and evolve brand identity, creative expression, and go-to-market strategy across multiple stages of growth. Nicole has lived and worked in New York, London, and Los Angeles, and has also held extended professional stints in Stockholm, which together shaped her global perspective on how brands earn trust and behave with intention. She holds a BFA in Design and an MA in Brand Strategy.

Nicole currently resides in Brooklyn, NY, where she leads brand, creative, and communications at Kate Farms, a mission-led medical nutrition company focused on improving access to high-quality, plant-based clinical nutrition.