Ragan’s Social Media Conference
Nicolle Lopez

Nicolle Lopez

Social Media Manager - Amtrak

Nicolle Lopez is the social media manager at Amtrak, where she works with her team to create stories that inspire the public to travel sustainably via rail, America’s forgotten pastime, and to enjoy their journey as much as their destination. She oversees Amtrak's social media ecosystem, from strategy to execution. She previously served as Amtrak’s social media content lead and as a senior account executive at Pinta, with clients ranging from the NFL and National Geographic to Humana and Perry Ellis International. She’s a SocialMedia.org board member, where she represents her organization in high-level, confidential discussions with other senior social media leaders nationwide. In addition, she’s an Advisory Council Member for the Digital Marketing Certificate Program at The George Washington University School of Business.