Media Relations & Measurement Virtual Conference

Patty Goldman

Vice President, Strategy & Evaluation - Ad Council

Patty Goldman is Vice President, Strategy & Evaluation at Ad Council. She has over 20 years’ experience driving strategic nonprofit communications. In her current role, she oversees strategy development and creative research for several Ad Council campaigns focused on issues related to health, safety and education. She considers herself to be the voice of the target audience and leads formative and communications research with target audiences, leveraging insights to create campaigns that inspire behavior change. Post-launch, Goldman designs and executes evaluation plans and public opinion research to demonstrate campaign awareness and impact. In addition to campaign work, she leads relationships with Ad Council research partners, develops creative best practices, and does strategic consulting as part of Ad Council Edge. Prior to joining the Ad Council, Goldman worked in research and strategic planning at New York-based ad agencies BBDO and DDB, working on a range of packaged goods, pharmaceutical and travel brands.