Sirui Hua

Sirui Hua is Head of Audience & Analytics at NowThis, one of the top Gen Z media brands. He leads audience strategy and AI innovation for the global video brand, building tools that support creators, and turn data into faster, smarter creative decisions. Sirui holds a Master’s degree in Marketing Intelligence from Fordham Gabelli School of Business. He is a member of the International Academy of Digital Arts and Sciences (IADAS) and the Academy of Interactive and Visual Arts (AIVA).