Steve Kearns leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first two years with the professional network, Kearns more than quadrupled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video and other interactive media to life on social media platforms. With a background in the entertainment industry, Kearns also prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, he spent time in marketing roles at Sony Pictures Entertainment, Viacom and Live Nation Entertainment.