Thom Lytle is senior director of social business at Dell. He leads the marketing team responsible for managing all aspects of social media for Dell Technologies, Dell and Dell EMC. Most recently, he managed social media activities in support of Dell's $67 billion acquisition of EMC Corporation—the highest-valued tech acquisition in history. Before Dell, Lytle spent 10 years with EMC, where he established and led its social business team and launched social and community programs. In addition to his social media focus, Lytle was the lead evangelist and co-host, alongside EMC's chief marketing officer, of "Launch Pad," an innovation-focused investment program modeled after NBC's "Shark Tank."