Victoria Lozano 

Victoria Lozano is Executive Vice President, Brand Marketing at Crayola LLC where she leads Crayola’s brand activation and digital strategy overseeing Crayola’s consumer communications, partnerships, interactive portfolio, education marketing and location-based entertainment (LBE). Victoria also oversees Crayola Studios, a division dedicated to creating entertainment content for kids and families that explores the limitless possibilities of children’s creativity and helps kids develop lifelong creative mindsets.    

Prior to Crayola, Victoria was Vice President of Marketing at Cadbury North America where she led the $1.2B Gum and Mints Portfolio across the United States and Canada, including brands such as Trident, Dentyne, Stride, Bubblicious and Certs. Prior to Cadbury, Victoria held various marketing positions with Fortune 500 companies such as the Miller Brewing Company, Warner-Lambert Company and Pfizer, Inc. 

Victoria's academic background includes a Masters of Business Administration degree from New York University with a specialization in Marketing and Finance, and a Bachelor of Science degree from New York University with a focus in Marketing and Classical Studies (summa cum laude). 

Victoria currently serves on the board of The Children’s Home of Easton located in Easton, Pennsylvania near the Crayola headquarters.